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Thursday, April 7, 2011

Britney Spears Snares Sixth No. 1 on Billboard 200 with 'Femme Fatale'


Britney Spears flies in at No. 1 on the Billboard 200 chart with her sixth chart-topping album, "Femme Fatale," selling 276,000 copies in its first week, according to Nielsen SoundScan. The feat ties her for the third-most No. 1s among women with Mariah Carey and Janet Jackson. Only Barbra Streisand (nine No. 1s) and Madonna (seven) have earned more No. 1s.

Spears has hit the top with six out of her seven studio albums, only missing with 2007's "Blackout," which debuted and peaked at No. 2 (290,000).

Her last effort, 2008's "Circus," started more robustly than "Femme Fatale," as it launched at No. 1 with 506,000 following its Dec. 2 release. "Femme Fatale's" debut of 276,000 is Spears' second-lowest sales start with a studio set -- only her 1999 debut effort, "Baby One More Time," began with a smaller figure (121,000 at No. 1).
 
Though, one could conclude that "Circus" was a more highly-anticipated album, in that it was seen as a "comeback" after a number of years where Spears' personal and professional life was in chaotic high-gear. "Circus" was ushered in by the No. 1 Billboard Hot 100 single "Womanizer" -- complete with a return-to-sexy-form music video.

"Femme Fatale," however, isn't a comeback album. There's nothing to come back from, aside from great success. Spears sold 1.7 million of "Circus" in the U.S., snared three top 20 Hot 100 singles from the set, and mounted a blockbuster global tour.
 
While "Femme Fatale's" first single, "Hold It Against Me," debuted at No. 1 on the Hot 100, it quickly peaked at No. 3 on the Mainstream Top 40 radio airplay chart -- Spears' home turf format on the airwaves. This week, it falls 19-26 in its 12th week on the list. The album's second single, "Till the World Ends," earns a bullet at No. 14 on the list, but stands still in its fourth week. To compare, "Womanizer" had climbed to No. 5 with a bullet when "Circus" debuted on the Billboard 200 -- and it reached No. 1 two weeks later.

Also worth noting is that "Femme Fatale" is Spears' first album to see a spring release in over a decade. While her first set dropped in January of 1999 and her second offering, 2000's "Oops! ... I Did It Again," came out in May of 2000, the rest of her catalog (even her hits packages and remix sets) were issued during the always-busy shopping period of November-December.

And, not like anyone needs to be reminded -- but album sales just aren't what they used to be. Even if it's been less than two-and-a-half years since "Circus."

Finally, perhaps Spears' tepidly-received "Good Morning America" performance on "Femme Fatale's" street date (March 29) put a damper on the set's first-week festivities. The social buzz ranged from critiques on her tentative dancing to commentary about her unusually husky voice. She also hit the stage the same night on "Jimmy Kimmel Live" to moderately better notices.

Spears isn't the only big news on the Billboard 200 this week however, as Wiz Khalifa comes in at No. 2 with his major label debut, "Rolling Papers," selling 197,000. He's already topped the Billboard Hot 100 with "Black and Yellow" and bowed in the top 10 last week with "No Sleep."
 
Adele's "21" holds at No. 3 (94,000; down 2%), Chris Brown's "F.A.M.E." slides 1-4 (91,000; down 66%) and the "Songs For Japan" charity compilation posts an increase in sales after its first full week in release, climbing 6-5 (71,000; up 5%).

The mainstream release of Radiohead's "The King of Limbs" enables the album's bow at No. 6 (69,000) while Jennifer Hudson's "I Remember Me" slips 2-7 (56,000; down 66%). Snoop Dogg's "Doggumentary" arrives at No. 8 (50,000) -- the hip-hop king's 11th top 10 -- while Kirk Franklin's "Hello Fear" slides 5-9 (46,000; down 47%). Closing out the top 10 is gospel duo Mary Mary with "Something Big" starting with 42,000 at No. 10, the third top 10 effort for the act.

Switching gears to the Digital Songs chart, Katy Perry's "E.T." holds at No. 1, selling another 327,000 downloads (up 29%), following the premiere of its out-of-this-world music video last week. The Black Eyed Peas' "Just Can't Get Enough" moves up 3-2 (203,000; down 7%), Rihanna's "S&M" is also up one, 4-3 (159,000; down 4%).

Jennifer Lopez's "On the Floor" (featuring Pitbull) rises 7-4 (138,000; down 4%), Chris Brown's "Look at Me Now" (featuring Lil Wayne and Busta Rhymes) climbs 8-5 (137,000; down 4%) and Khalifa's "No Sleep" slides 2-6 (135,000; down 45%). Cee Lo Green's "F**k You (Forget You)" drops 5-7 (134,000; down 14%), Lady Gaga's "Born This Way" descends 6-8 (129,000; down 12%) and Adele's "Rolling in the Deep" rises 11-9 (122,000; up 16%). Finally, at No. 10, we find the fast-rising "John" from Lil Wayne, shifting 116,000 (up 134%).

Overall album sales in this past chart week (ending April 3) totaled 6.62 million units, up 2% compared to the sum last week (6.48 million) and down 3% compared to the comparable sales week of 2010 (6.84 million). Year to date album sales stand at 77.82 million, down 5% compared to the same total at this point last year (81.96 million).

Digital track sales this past week totaled 24.52 million downloads, down 1% compared to last week (24.78 million) and up 8% stacked next to the comparable week of 2010 (22.68 million). Year to date track sales are at 339.12 million, up 9% compared to the same total at this point last year (312.38 million).

Next week's Billboard 200 competes with the same week in 2010 when: Justin Bieber's "My World 2.0" returned to the No. 1 slot with 102,000 (down 65%) and Usher's "Raymond v Raymond" fell from the penthouse to No. 2 (92,000; down 72%). Slash's self-titled album was the top debut, arriving in third place with 60,000.

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